“The Zhongning Goji Berry” Brand Value Of $ 2.4 Billion
China famous brand construction demonstration area and 2016 regional brand value evaluation results conference was held in Beijing recently, “Zhongning goij berry” brand value of 2 billion 400 million yuan into the China agricultural regional brand value of the top 10, ranked fourth.
It is reported that since the implementation of the the Ningxia Hui Autonomous Region new advantages for the development of engineering of Ningxia goji berry industry, continuing to enhance the brand influence of Ningxia goji berry industry in “Zhongning goji berry” as the leading. By the end of 2016, the Ningxia goji berry annual output value reached 2 billion U.S. dollars, Ningxia goji berry production, processing and circulation enterprises reached more than 200, goji berry products are exported to more than 50 countries and regions, Is China’s largest export of goji berry provinces. Ningxia has become the core production area of Chinese goji berry industry, which has the best foundation and the most prominent brand. The 2016 regional brand value evaluation was organized by the China Quality Certification Center, with the total value of 160 regional brands reaching US $230 billion, compared with $158 billion in 2015, it rose by 46%, with regional brands averaging $1.4 billion, with 42 regional brands worth more than $1 billion. Among them, China Yangling Agricultural Hi-Tech Fair, Yantai apple, Wuchang rice, Zhongning goji, Shanxiahu Pearl, Yantai cherry, Puer coffee, Fuding white tea, Zhongyang balloonfish, Longling Dendrobium become the agricultural regional brand value top 10.
