{"id":13252,"date":"2017-05-07T13:13:38","date_gmt":"2017-05-07T13:13:38","guid":{"rendered":"http:\/\/union-sure.com\/?p=13252"},"modified":"2022-09-07T14:46:49","modified_gmt":"2022-09-07T14:46:49","slug":"open-goji-berry-market","status":"publish","type":"post","link":"https:\/\/www.union-sure.com\/open-goji-berry-market\/","title":{"rendered":"How to Open the Goji Berry Market"},"content":{"rendered":"<p><span style=\"font-size: 1rem; color: var(--ast-global-color-3); background-color: var(--ast-global-color-5);\">\u00a0<\/span><img decoding=\"async\" style=\"font-size: 1rem; color: var(--ast-global-color-3); background-color: var(--ast-global-color-5);\" src=\"https:\/\/i0.wp.com\/union-sure.com\/wp-content\/uploads\/2017\/05\/goji-berry.jpg?ssl=1\" alt=\"goji berry\" data-recalc-dims=\"1\" \/><\/p>\n<p><span style=\"font-family: georgia, palatino, serif; font-size: 12pt;\">With the downturn of goji berry market,\u00a0how to make their\u00a0goji berries\u00a0more competitive\u00a0or\u00a0sell a good price\u00a0become the most concerned\u00a0problems.\u00a0Since last year, goji berries are difficult to be sold out with yield but no harvest, sometimes people can not recoup costs, and\u00a0how to solve these problems has become the focus\u00a0of businessmen.\u00a0Today, we are talking about the reasons for\u00a0difficulties in sales and\u00a0new changes in the market,\u00a0and providingmarketing strategies\u00a0to goji berry businessmen. Here are the\u00a03 reasons for sales difficulties\u00a0of goji berry:<\/span><\/p>\n<ul>\n<li><span style=\"font-family: georgia, palatino, serif; font-size: 12pt;\"><strong>The characteristics of fresh\u00a0goji berries<\/strong><\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: georgia, palatino, serif; font-size: 12pt;\">The biggest difference between\u00a0goji\u00a0berry and other products\u00a0is\u00a0storage period.\u00a0Goji berries are\u00a0easy to deteriorate\u00a0after placed for a long time, the prices will be influenced with the change of goji berries qualities,\u00a0especially in the south, goji berries easily get damp.\u00a0Therefore, these goji berries\u00a0need to be sold in time\u00a0or the interests of businessmen will be damaded.<\/span><\/p>\n<ul>\n<li><span style=\"font-family: georgia, palatino, serif; font-size: 12pt;\"><strong>The single\u00a0sales\u00a0channel<\/strong><\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: georgia, palatino, serif; font-size: 12pt;\">Decentralized management is also a factor\u00a0of sales difficulties.\u00a0Goji berries arebasically\u00a0sold by vendors. Some businessmen realized that narrow marketing will easily cause goji berries unsalable, they\u00a0established\u00a0cooperatives, focusedon production and sales,\u00a0and expanded\u00a0sales channels.<\/span><\/p>\n<ul>\n<li><span style=\"font-family: georgia, palatino, serif; font-size: 12pt;\"><strong>Follow the fashion\u00a0of planting<\/strong><\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: georgia, palatino, serif; font-size: 12pt;\">Information asymmetry\u00a0and\u00a0following\u00a0the trend of planting\u00a0are the key reasons of sales difficulties.\u00a0Many people swarmed to plant goji berries because of the good market of goji berry, which caused a serious imbalance between\u00a0supply and demand\u00a0in the coming year, farmers who expanded the planting fields lost money, and new farmers sold at a loss, then they began to decrease the plants, which caused the reduction of market supply and the raise of price, and people always move in this circle.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><strong><span style=\"font-family: georgia, palatino, serif;\">3 changes in market demand<\/span><\/strong><\/span><\/p>\n<p><span style=\"font-family: georgia, palatino, serif; font-size: 12pt;\">On\u00a0China Agricultural Mechanization\u00a0Forum\u00a0in 2016,\u00a0Chen Liangbiao, a deputy director\u00a0of\u00a0rural economic research center of Ministry of\u00a0Agriculture,mentioned that our\u00a0agricultural products\u00a0showed the changes of miniaturization, specialization and refinement.<\/span><\/p>\n<ul>\n<li><span style=\"font-family: georgia, palatino, serif; font-size: 12pt;\"><strong>Miniaturization<\/strong><\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: georgia, palatino, serif; font-size: 12pt;\">Consumers\u00a0demand for\u00a0goji berries with a miniaturization\u00a0trend,\u00a0which is mainly determined by the consumption characteristics. Adults take\u00a05 -10 grams\u00a0goji berries everyday, in this way, goji berries will not be taken too much in a month, and they will easy to get damp if kept in a common way.Most goji berries packed into a bag with 500-1000 grams, which will be a great influence on\u00a0applicability.<\/span><\/p>\n<ul>\n<li><span style=\"font-family: georgia, palatino, serif; font-size: 12pt;\"><strong>Specialization<\/strong><\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: georgia, palatino, serif; font-size: 12pt;\">Specialization\u00a0is a\u00a0synonym\u00a0of quality improvement.\u00a0With the increasingstandard of living, people have increasing demands\u00a0for high quality and diversity of food.\u00a0Consumers have\u00a0strict\u00a0demands\u00a0for\u00a0goji berries, consumption experience\u00a0will be reduced if\u00a0origin\u00a0of goji berries\u00a0is not right,different areas should develop their own characteristics and\u00a0goji berry\u00a0culture.<\/span><\/p>\n<p><span style=\"font-family: georgia, palatino, serif; font-size: 12pt;\">Specialty reflects the\u00a0transformation\u00a0of\u00a0current consumer demand\u00a0fromquantity\u00a0to quality, people\u00a0require to\u00a0good, healthy, and safe eating.Therefore, green products, pollution-free products, organic products and a variety of functional products\u00a0have larger market.<\/span><\/p>\n<p><span style=\"font-family: georgia, palatino, serif; font-size: 12pt;\">This determines\u00a0goji berries should be\u00a0high-quality\u00a0products.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-family: georgia, palatino, serif; font-size: 12pt;\"><strong>Refinement<\/strong><\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: georgia, palatino, serif; font-size: 12pt;\">Refinement is an extension of\u00a0specialization,\u00a0excellent quality and\u00a0exquisite packaging\u00a0can be the icing on goji berry products.\u00a0Consumers pay more attention on\u00a0shape, color\u00a0and\u00a0taste\u00a0of fruits.\u00a0Therefore,\u00a0exquisite packaging can also increase the price of agricultural products.<\/span><\/p>\n<p><span style=\"font-family: georgia, palatino, serif; font-size: 12pt;\">The price of\u00a0\u00a0common goji berries sold in supermarket grows several times because of the exquisite packaging.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 With the downturn of goji berry market,\u00a0how to make their\u00a0goji berries\u00a0more competitive\u00a0or\u00a0sell a good price\u00a0become the most concerned\u00a0problems.\u00a0Since last year, goji berries are difficult to be sold out with yield but no harvest, sometimes people can not recoup costs, and\u00a0how to solve these problems has become the focus\u00a0of businessmen.\u00a0Today, we are talking about the &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.union-sure.com\/open-goji-berry-market\/\"> <span class=\"screen-reader-text\">How to Open the Goji Berry Market<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":13254,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[12],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.2 (Yoast SEO v22.7) - 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