With the downturn of goji berry market, how to make their goji berries more competitive or sell a good price become the most concerned problems. Since last year, goji berries are difficult to be sold out with yield but no harvest, sometimes people can not recoup costs, and how to solve these problems has become the focus of businessmen. Today, we are talking about the reasons for difficulties in sales and new changes in the market, and providingmarketing strategies to goji berry businessmen. Here are the 3 reasons for sales difficulties of goji berry:
- The characteristics of fresh goji berries
The biggest difference between goji berry and other products is storage period. Goji berries are easy to deteriorate after placed for a long time, the prices will be influenced with the change of goji berries qualities, especially in the south, goji berries easily get damp. Therefore, these goji berries need to be sold in time or the interests of businessmen will be damaded.
- The single sales channel
Decentralized management is also a factor of sales difficulties. Goji berries arebasically sold by vendors. Some businessmen realized that narrow marketing will easily cause goji berries unsalable, they established cooperatives, focusedon production and sales, and expanded sales channels.
- Follow the fashion of planting
Information asymmetry and following the trend of planting are the key reasons of sales difficulties. Many people swarmed to plant goji berries because of the good market of goji berry, which caused a serious imbalance between supply and demand in the coming year, farmers who expanded the planting fields lost money, and new farmers sold at a loss, then they began to decrease the plants, which caused the reduction of market supply and the raise of price, and people always move in this circle.
3 changes in market demand
On China Agricultural Mechanization Forum in 2016, Chen Liangbiao, a deputy director of rural economic research center of Ministry of Agriculture,mentioned that our agricultural products showed the changes of miniaturization, specialization and refinement.
- Miniaturization
Consumers demand for goji berries with a miniaturization trend, which is mainly determined by the consumption characteristics. Adults take 5 -10 grams goji berries everyday, in this way, goji berries will not be taken too much in a month, and they will easy to get damp if kept in a common way.Most goji berries packed into a bag with 500-1000 grams, which will be a great influence on applicability.
- Specialization
Specialization is a synonym of quality improvement. With the increasingstandard of living, people have increasing demands for high quality and diversity of food. Consumers have strict demands for goji berries, consumption experience will be reduced if origin of goji berries is not right,different areas should develop their own characteristics and goji berry culture.
Specialty reflects the transformation of current consumer demand fromquantity to quality, people require to good, healthy, and safe eating.Therefore, green products, pollution-free products, organic products and a variety of functional products have larger market.
This determines goji berries should be high-quality products.
- Refinement
Refinement is an extension of specialization, excellent quality and exquisite packaging can be the icing on goji berry products. Consumers pay more attention on shape, color and taste of fruits. Therefore, exquisite packaging can also increase the price of agricultural products.
The price of common goji berries sold in supermarket grows several times because of the exquisite packaging.
