The Internet is a profound change in various industries, especially some of the relatively backward industries such as agriculture, with the power of the Internet to achieve leapfrog development and transformation of the industry has become possible.
The combination of the Internet and a huge system of agriculture, there will be a lot of new ideas, new gameplay, there will be a large number of non agricultural enterprises across the border.
With the original agricultural enterprises as the main body, the following six new business models, for most of the current situation of agricultural enterprises, make up the short board, promote the rapid development of enterprises, more practical significance.
Industrialized breeding under the Internet of things
Now, precision agriculture has been applied in a number of large-scale agricultural enterprises, especially seedling cultivation, livestock and poultry breeding, cultivation of Chinese herbal medicines and other industries.
The implementation of the network project can achieve precise monitoring of environment, factory seedling and fertilizer integration, cost saving effect is obvious. According to estimates, a year to reduce labor input per mu 10 working days, the producer labor intensity can be reduced by about 20%, an average annual savings of labor costs of more than 20%. Average annual water saving, fertilizer, medicine and more than 10%.
Special attention is needed, this kind of cultivation mode, full traceability becomes very easy solution for execution, because the whole process of breeding in networking monitoring and control, at the same time for the entire data collection, consumers are most concerned about security issues will have a reliable basis.
Flat logistics distribution model
The flattening of the Internet information, transparency, and should be in the traditional agricultural industry chain length, the characteristics of asymmetric information.
The traditional hierarchical wholesale model of high cost, logistics losses, poor communication and other issues can be resolved quickly through the Internet technology.
The future of agricultural products will be the two major ways of Internet logistics transactions:
On the one hand, the Internet technology and logistics distribution system of large-scale agricultural product trade center based on the various functions of the distribution center will set the storage, wholesale, trading and auction, relying on the Internet data, real-time market trading.
On the other hand, the bulk trading based wholesale sales of electricity supplier trading platform. As Alibaba to Taobao, the bulk of agricultural consumption habits, will give birth to a large trading based electronic trading platform.
Agricultural products brand model to accelerate
Taobao appeared after the clothing category shock early rapid emergence of a large number of the Amoy brand, now, the electricity supplier of agricultural products entered a rapid development period, Chu orange, three squirrels brand by network marketing power, rapid completion of the traditional agricultural products in recent years to complete the accumulation of reputation and promotion effect.
Due to the lack of the overall brand of agricultural products, there is a larger space than other categories of brand building, so the future of the brand of agricultural products will have a broader market space.
At the same time, due to the rapid growth of electricity supplier of agricultural products, the high cost of logistics, the current electricity supplier products are mainly concentrated in the high-end products, and these products have a natural brand dependence, failed to complete the brand products, it is difficult to obtain a place in the competition in the future.
Enterprises in the process of building the brand, we must take into account the consumption habits of agricultural products, cultural characteristics and the Internet’s personalized, sharing.
On the one hand, to do a story, there are temperature, there are feelings of the brand. With the story to share out, moving people with temperature, with feelings to retain people. Zhejiang province Songyang County Feng Ping Xiang Yan Keng Ling tou Cun, the growth of 182 tree hundred years old wild persimmon tree, known locally as “persimmon and kumquat”. After packing, the natural dried persimmon has become “good”, bearing nostalgia in the online selling fast, prices also soared by more than ten times.
On the other hand, the network marketing has come to the present, the brand building is not necessarily from the beginning of the great spread, from the beginning of the real user side, with a product to impress people, but also to produce a natural sharing, to build a loyal fan group.
Many forms of agricultural products trading platform
Currently on the market of agricultural products in accordance with the electricity supplier sales can be divided into four echelons: Alibaba in the first echelon, the size of the market in the leading position in the industry; Jingdong, one shop and I bought the food network as the representative of the second tier, the largest Jingdong in the second echelon, annual turnover exceeded 10 billion; third unit sales for the 1-10 billion yuan; fourth echelon annual sales in less than 100 million yuan.
Although the Alibaba a monopoly, the first second echelon platform belong to national sales platform, but because of the characteristic of agricultural product sales radius cannot be avoided, the vertical electric providers, regional electricity providers will continue to emerge, and the formation of the characteristics of profit model.
Future agricultural electronic business platform will appear four kinds:
First, relying on the original advantages of the Internet to expand into the field of agricultural products business platform;
Second, the transformation of the traditional wholesale market of agricultural products formed electricity supplier platform;
Third, the strength of agricultural products enterprises to build vertical agricultural electronic business platform, and gradually expand the category;
Fourth, personalized high-end products to form a small and beautiful light mode.
At present, the formation of mature profit model of electronic business platform is very few, because of the particularity of agricultural products, many agricultural products business platform in the talent management technology is not mature, agricultural enterprises to invest in transition, higher risk.
Data based predictive analysis and product development
Due to the long breeding season, the market forecast deviation, whether it is farmers or agricultural enterprises, it is difficult to make accurate judgments on the market for second years. Market analysis based on large data support will greatly improve the accuracy of market anticipation, reduce the risk of breeding enterprises and production-oriented enterprises, raw material costs.
As everyone knows, every time the pig cycle of ups and downs, will cause a large number of farmers and the loss of the enterprise and blind investment, through big data technology, not only can be monitored the growth of pigs, but also can effectively understand the time of slaughter, docking Shang Chao, expected return. Aquaculture enterprises and slaughtering enterprises are able to effectively understand the market situation, so that the market order.
At the same time, the pig cycle can also be predicted by big data and cloud computing, computing, big data research, analysis and judgment of the huge data using cloud, developed a model of building up the information system of the market to effectively forecast and early warning, to reduce the impact of the pig cycle for enterprises and farmers.
Based on large data analysis of product development, will also greatly improve the survival rate of new products. The annual rum, we can see a large number of new food or agricultural products processing, but it can really survive but talk much, most of the food enterprises or agricultural products processing enterprises, and there is no clear market research on the development of new products, is usually what they do with what. Through the precise analysis of large data and research, can be more effective analysis of the current real needs of consumers, improve the vitality of new products market.
On the other hand, the Internet allows enterprises to communicate with customers in real time as possible, many agricultural enterprises WeChat, micro-blog platform has gained fans good foundation, rows of fans based on targeted product research, and even play the power of the fans to participate in product development, new products will have a better market basis.
More likely to raise public agriculture model
As a branch of the Internet boom soared, the congregation raised for many people is no longer strange, but in the field of agriculture to raise the public, is still fresh.
Agricultural public can occur in all aspects of the whole chain of agriculture, agricultural breeding, agricultural products circulation, ecological farms, agricultural machinery, bio fertilizer, and then to agricultural science and technology, agricultural finance.
There is an essential difference between the public to raise electricity supplier and agriculture. Electricity providers simply to ready-made products to sell online, while agriculture is to raise the public to form before the product has been full of creativity, this model contains more content and optional products, to provide users with personalized service, is a powerful new means of agricultural innovation.
For consumers, food safety traceability system is very attractive. In addition, in the traditional agriculture and the circulation mode of agricultural products, agricultural products are mainly sold through brokers and wholesalers – wholesalers – retailers in origin and other aspects, the tedious aspects so as to increase the cost of circulation of agricultural products gradually. All kinds of agricultural products can be achieved on-demand production, can solve food safety, information asymmetry, asymmetric sales and other issues, but also solve the problem of excessive circulation, reduce costs.
